Jacksonville Florida Inshore Fishing Apparel

Florida Redfish LLC is Jacksonville's inshore fishing apparel brand. Built on the water, worn on the flats, and designed for the Northeast Florida angler who takes their fishing as seriously as their gear.

Whether you're launching out of Mayport, poling the Sisters Creek flats, or running up to Nassau Sound, our apparel is built for the Jacksonville inshore experience — UPF protection, garment-dyed tees, all-over print guide hoodies, and the gear that local anglers actually wear.

Built for Jacksonville Inshore Fishing

Jacksonville sits at the intersection of the St. Johns River, the Nassau Sound, and the Atlantic Ocean — giving inshore anglers access to some of the best redfish, speckled trout, and flounder fishing on the East Coast. Our gear is designed for those long days on the flats, those early morning launches, and the Jacksonville lifestyle that revolves around the water.

Every design tells a story — from the Oyster Bar tee (the inshore holy trinity: redfish, trout, flounder) to the Marsh Camo Guide Hoodie (built for where the reds live) to the Fish Til I'm Dead line that says everything about what drives us out of bed before sunrise.

Shop Jacksonville Fishing Apparel

FLR T-Shirts — Garment-dyed, heavyweight, original artwork
FLR Performance Gear — UPF 50+ dryfit shirts and guide hoodies
FLR Hats — Rope caps and snapbacks for the flats
FLR Accessories — BoatRag, stickers, can coolers, and more

Jacksonville Inshore Fishing Resources

Looking for your next fishing spot? Check out our blog for local fishing guides:

For live tide forecasts, bite scores, and solunar tables for Jacksonville inshore spots, visit InshoreIQ.com — the free inshore fishing forecast tool built for Northeast Florida anglers.